Brand, content, and marketing leadership for organizations that need more than a campaign.
Brand strategy. Content systems. Creative direction. Marketing leadership. Across B2B, SaaS, and financial services.
15 years building brand systems, content frameworks, and marketing programs for B2B, SaaS, and financial services organizations. I work at the intersection of strategy and execution, from messaging architecture and creative direction through demand generation and campaign performance.
Marketing Leadership
Strategy, Campaigns, GTM, Operations, Content
Creative Direction
Web, Mobile, & Print
Diverse Experience
Across Industries, Partnerships, Areas of Focus
15 years. Three disciplines. One through line.
Brand strategy, content leadership, and creative direction are usually separate functions. I've operated across all three, often simultaneously, for organizations that couldn't afford to keep them siloed.
That background means I understand how a messaging decision upstream affects a campaign downstream, how a brand system either enables or undermines content at scale, and how creative execution either supports or contradicts the strategy it was built to serve.
I've done this work in B2B SaaS, financial services, enterprise consulting, and consumer-facing environments. The industries are different. The problem is usually the same: organizations that have grown faster than their communication infrastructure and need someone who can build the systems to catch up.
Skills
Marketing Leadership
Go-to-Market Strategy
Product Marketing
Brand Positioning & Messaging
Demand Generation
Marketing Operations
Campaign Strategy & Execution
Partner & Alliance Marketing
Analytics & Performance Metrics
A/B Testing & Experimentation
Creative & Design
Creative Direction
Brand & Visual Identity
Storytelling & Narrative Development
UX/UI Thinking & Design
Event & Experiential Marketing
Content & Thought Leadership Development
AI & Data-Driven Decisions
CSS/HTML5
Prototyping/Storyboarding
Industry & Collaboration
SaaS, B2B, & Technology
Financial Services & FinTech
Service-Based Businesses & Consulting Firms
Cross-Functional Team Leadership
C-Suite & Executive Alignment
Stakeholder & Partners
Vendor & Agency Management
Strategic Development
Featured Work
Concept. Design. Edit. Celebrate.
I led the creative direction, design, and video editing for Amazon’s Cultural Moments series, an internal and external storytelling initiative that honored identity, culture, and community. Each video was crafted to amplify voices and commemorate key moments across Amazon’s global workforce.
Amazon Community Moments Series
Project Samples
Global Conference Booth Design
Brand Translation, Environmental Graphics & Stakeholder Alignment
Amazon
Branding & Event Design
Beyond Business Executive Event Creative Strategy and Execution
Amazon
Paid Social Campaign
Lead Generation, Video Production & Year-End Conversion Strategy
Texas State Optical
Looking for examples of other projects or skills? Let’s connect. I have years worth of work we can talk through.
What Partners and Clients Are Saying
Tools & Software
Marketing Automation, Personalization, & Email
Salesforce Sales Cloud, Marketing Cloud, Account Engagement (Pardot), Marketo, Hubspot, Mailchimp, Active Campaign, Convert Kit, Constant Contact, Mutiny
AI, Content, & Analytics
ChatGPT (Open AI), JasparAI, Quillbot, Wellsaid AI, Rawshorts, Superset, Tableau, Google Analytics 4, SEMrush, AHrefs, Google Search Console, Keyword Planner
Creative, Design, & Web
Photoshop, Illustrator, InDesign, Premiere Pro, XD, Figma, Webflow, Wordpress, Squarespace (& Other WYSIWYG Systems), Sitecore, Camtasia
Productivity & Project Management
Microsoft Suite (Word, Excel, PowerPoint), Apple (Pages, Numbers, Keynote), Google Suite (Docs, Sheets, Slides), Atlassian Jira, Trello, Asana, Slack, Quip
