As a strategic marketing leader, I orchestrated and monitored a series of integrated campaigns promoting cloud-based Salesforce solutions—including Financial Services Cloud, Data Cloud, MuleSoft, and legacy system integrations. These campaigns needed to speak to two key audiences: Salesforce as a partner and financial institutions as end users.

Through a cross-channel strategy spanning email, social, virtual events, partnerships, and web, we increased won opportunities by 129%, accelerated deployment across 15+ projects, and generated nearly $1M in revenue growth. By optimizing virtual events, we boosted ROI by 200%, scaling from $1.5M in 2023 to $4.5M in 2024.