Strategic B2B Marketer & Creative Visionary | Go-to-Market & Content Expert

headshot of Brittany Mays

I have over 15 years of experience driving go-to-market success, product storytelling, creative direction, and brand growth in SaaS, financial services, and technology.

Marketing Leadership

Strategy, Campaigns, GTM, Operations, Content

Creative Direction

Web, Mobile, & Print

Diverse Experience

Across Industries, Partnerships, Areas of Focus

I’m a bit of a unicorn.
(No really.)

—a marketing strategist, creative visionary, and industry SME all rolled into one.

With 15+ years in B2B, SaaS, and financial services, I’ve built go-to-market strategies, shaped brand narratives, and led content that converts. Whether it’s product marketing, content strategy, or design leadership, I bring the kind of cross-disciplinary expertise that makes brands stand out and scale.

  • “Brittany is a master at crafting marketing strategies that resonate with both technical teams and business stakeholders. Her expertise in SaaS B2B and product marketing has driven measurable growth, ensuring campaigns are not just creative but also conversion-focused.”

    -Jaclyn McCall, Director of Alliances at EMS Consulting

  • "Brittany has been an invaluable partner across multiple global projects, seamlessly guiding us from concept to final product. Her ability to deeply understand our vision, refine our ideas, and introduce innovative approaches has made every collaboration effortless. With a relentless drive to get our ask just right, Brittany ensures each project not only meets but exceeds expectations. Her strategic insight and creative expertise have been instrumental in shaping compelling brand experiences for a diverse range of customers. Working with Brittany is always a game-changer!"

    -Alaina Johnson, Sr. Executive Recruiter & Program Manager, GSR Inclusive Experiences & Strategy at Amazon

Project Samples

Branding & Event Design

Beyond Business Executive Event
An Amazon Project

View Project

Integrated Campaigns

Cloud-Based Services
& Products
EMS Consulting

View Project

Personalization, Content, & Web

Persona-Based Customization & Content
Credit Union of Texas

View Project

Looking for examples of other projects or skills? Let’s connect. I have years worth of work we can talk through.

Skills

Marketing Leadership

  • Go-to-Market Strategy

  • Product Marketing

  • Brand Positioning & Messaging

  • Demand Generation

  • Marketing Operations

  • Campaign Strategy & Execution

  • Partner & Alliance Marketing

  • Analytics & Performance Metrics

  • A/B Testing & Experimentation

Creative & Design

  • Creative Direction

  • Brand & Visual Identity

  • Storytelling & Narrative Development

  • UX/UI Thinking & Design

  • Event & Experiential Marketing

  • Content & Thought Leadership Development

  • AI & Data-Driven Decisions

  • CSS/HTML5

  • Prototyping/Storyboarding

Industry & Collaboration

  • SaaS, B2B, & Technology

  • Financial Services & FinTech

  • Service-Based Businesses & Consulting Firms

  • Cross-Functional Team Leadership

  • C-Suite & Executive Alignment

  • Stakeholder & Partners

  • Vendor & Agency Management

  • Strategic Development

Tools & Software

Marketing Automation, Personalization, & Email

Salesforce Sales Cloud, Marketing Cloud, Account Engagement (Pardot), Marketo, Hubspot, Mailchimp, Active Campaign, Convert Kit, Constant Contact, Mutiny

AI, Content, & Analytics

ChatGPT (Open AI), JasparAI, Quillbot, Wellsaid AI, Rawshorts, Superset, Tableau, Google Analytics 4, SEMrush, AHrefs, Google Search Console, Keyword Planner

Creative, Design, & Web

Photoshop, Illustrator, InDesign, Premiere Pro, XD, Figma, Webflow, Wordpress, Squarespace (& Other WYSIWYG Systems), Sitecore, Camtasia

Productivity & Project Management

Microsoft Suite (Word, Excel, PowerPoint), Apple (Pages, Numbers, Keynote), Google Suite (Docs, Sheets, Slides), Atlassian Jira, Trello, Asana, Slack, Quip